Let My People Go Surfing by Yvon Chouinard, book notes and commentary

Let My People Go Surfing book notesI read, and thoroughly enjoyed, Let My People Go Surfing, by Patagonia founder Yvon Chouinard, on a trip to Japan two years ago. This was the same trip where I read Deep Work for the first time, so clearly I chose my reading list well.

Indeed, I chose these two books because I was about to start working for myself full-time: I’d just graduated University, and after the Japan trip would be starting my entrepreneurial journey.

Both Deep Work and Let My People Go Surfing have been influential on my work since. Deep Work has largely informed how I work, and Let My People Go Surfing has informed why I work.

This was the first time I read something which so clearly laid out the possibilities for using business as a real force for good, both in the way one conducts one’s business, and the potential impact one can have by sharing ideas and talking about how businesses are run. This latter point – the potential impact – wasn’t something I’d really thought was possible before, and has since inspired how we do work at Ellipsis.

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Traction by Gabriel Weinberg and Justin Mares: book notes and comments

Photo of the Traction book coverI read Traction, a classic startup marketing book, at the start of this year. I’d previously seen and loosely embraced some of its ideas, but have happily fully embraced its thinking and marketing philosophy with Ellipsis since. It’s pretty simple, but really good.

There are already a ton of book summaries and notes on the internet, so this isn’t my attempt to do that; instead I want to pick out the parts I found especially interesting, and add my own analysis.

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