Deliberate practice: applying the abstract theory to careers

On our recent trip to Morocco my Kindle tragically broke. It was a Kindle Keyboard 3G, and I’d had it since 2011. It featured a full sized keyboard and a 3G connection anywhere in the world, free! Unsurprisingly those features rarely came in useful, but it served me well. Sadly when I put the Kindle down when I sat down on the flight the screen broke. We were just taking off! The worst time to break a Kindle!


I had changed my mind about bringing any physical books at the last minute, so when we arrived at our Riad (hotel) one of the first things I did was download the Kindle app for my phone and find something to read. I settled on Peak by Anders Ericsson, a Professor at Florida State University.

The subtitle is Secrets from the New Science of Expertise, and the book is about Ericsson’s work in researching “deliberate practice”, a theory of skill development which argues the most efficient way of learning is solo practice on specifically honing a part of your skill. Racking up the hours in general (the “10,000 hour rule”) is rubbished; instead it’s racking up the hours focused on specifically improving your skill.

This got me thinking, a lot: deliberate practice is most easily applied to “traditional” skill areas like music or dance or chess. What would a program of deliberate practice for my field of marketing – and indeed my career – look like? This post explores the parameters and options.

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WordCamp London 2019: an organiser’s perspective

Photo of Track A at WordCamp London 2019

This weekend was WordCamp London! By all accounts, it was a very successful event! People seemed to enjoy themselves, the talks were excellent, and everything ran smoothly. As mentioned last week I was on the organising team, and it was my first time doing so.

Nearly all of the team was new to organising, but fortunately with the same venue as last year we were able to build on the excellent work previous organisers have done. We focused on changing two things: content and sustainability.

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