The pocket notebook, and capturing creative ideas

Almost no one claims to get their best ideas at work. – Michael Gelb

I’ve recently been returning to ideas around Deep Work, and re-evaluating my workflow now that I’m fully settled into life and a new office in Oxford. The vast majority of my work energy goes into running Ellipsis, and I squarely think of this as a creative endeavour and myself as a creative person.

Allow for Serendipity: Move outside your normal realm of comfort and interest, explore far and wide, while stayng open and avoiding jumping to conclusions. Let yourself be surprised and discover new opportunities. Keep a notebook with you at all time and record ideas as they appear to you.

One of the highest-impact things I’ve started doing in the last year is appreciating how important ideas and then following-through with these ideas is in running a creative business.

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