I read, and thoroughly enjoyed, Let My People Go Surfing, by Patagonia founder Yvon Chouinard, on a trip to Japan two years ago. This was the same trip where I read Deep Work for the first time, so clearly I chose my reading list well.
Indeed, I chose these two books because I was about to start working for myself full-time: I’d just graduated University, and after the Japan trip would be starting my entrepreneurial journey.
Both Deep Work and Let My People Go Surfing have been influential on my work since. Deep Work has largely informed how I work, and Let My People Go Surfing has informed why I work.
This was the first time I read something which so clearly laid out the possibilities for using business as a real force for good, both in the way one conducts one’s business, and the potential impact one can have by sharing ideas and talking about how businesses are run. This latter point – the potential impact – wasn’t something I’d really thought was possible before, and has since inspired how we do work at Ellipsis.