Let My People Go Surfing by Yvon Chouinard, book notes and commentary

Let My People Go Surfing book notesI read, and thoroughly enjoyed, Let My People Go Surfing, by Patagonia founder Yvon Chouinard, on a trip to Japan two years ago. This was the same trip where I read Deep Work for the first time, so clearly I chose my reading list well.

Indeed, I chose these two books because I was about to start working for myself full-time: I’d just graduated University, and after the Japan trip would be starting my entrepreneurial journey.

Both Deep Work and Let My People Go Surfing have been influential on my work since. Deep Work has largely informed how I work, and Let My People Go Surfing has informed why I work.

This was the first time I read something which so clearly laid out the possibilities for using business as a real force for good, both in the way one conducts one’s business, and the potential impact one can have by sharing ideas and talking about how businesses are run. This latter point – the potential impact – wasn’t something I’d really thought was possible before, and has since inspired how we do work at Ellipsis.

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Getting Black Friday right for WordPress products

Black Friday and Cyber Monday have the opportunity to be some of the biggest profit generators all year for WordPress products.

Hopefully you’ve been profitable all year and this isn’t – as with traditional retail – the sale event which makes you profitable, but it’s still a great opportunity and over the last couple of years I’ve seen the Thanksgiving period consistently provide a nice boost to WordPress business’ earnings.

Yet, it’s important to get Black Friday right. You need to create an offer which works for you, is attractive for your customers, and does not impede your ability to make money in the long term.

You shouldn’t take those three points for granted; this post gets into the how and why, and how to get Black Friday right for WordPress products.

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