I’m writing this in the lovely British sunshine (it’s actually sunny, honest ☀️), outside at my favourite coffee shop.

Whenever I sit here, I think about what I wanted to be doing when I decided to work for myself roughly three years ago, whilst on a backpacking trip through the Balkans and Turkey.

This is roughly, I think, the dream: I’m running a remote web-based business and can work whenever, and wherever. I get to shape the business into the job that I want, and have the space to explore other passions and projects.

This story was the precis to a couple of conversations I had at WordCamp Europe two weeks ago, and whilst it is accurate, it’s also misleading; running a business is hard, working remote is hard, and creating the space to explore other passions is also hard. There are good days and bad days, as with anything.

I find quarter-based goal setting really helpful: it’s a long enough time frame to be ambitious in scope, but short enough that I can be realistic about commiting fully and confident my thinking won’t have changed dramatically. I tie this in with weekly goals and a weekly review I do – from another coffee shop, obviously – where I can tie the micro and macro pictures together, and pick up on anything amiss.

I’ve felt recently that something has been amiss, and I’ve put my finger on more open-ended thinking and writing as the answer. I’m doing a lot of creative work for Ellipsis, genuinely pushing the boundaries with new approaches for clients, but this is firmly in the digital marketing category. Ellipsis is a digital marketing agency so this is obviously important, but I also need to be thinking sharply and critically to be at my best.

I’m thus keen to write more, and this post aims to serve as an introduction to doing so. I’m anxious about publicly commiting to a timeframe or regularlity, but I’d be very pleased to have a post a week or so. I’d like to explore more of the topics I’m interested in and develop and push my thinking in these areas. Under this banner we’ve got:

• Running/growing a digital marketing agency.
• Doing good, creative deep work.
• Building an ethical business, and issues around this.
• Reading and sharing/developing new ideas.

I don’t have specifics posts or an SEO strategy in mind; the primary aim of this writing is for me to develop and share ideas. If other people like the content (the Deep Work post above hit the front page of Hacker News #humblebrag) then that’s an added bonus. There should also be space here for non-work bits and sharing photos, which I’mkeen to do ever-more of.

So; this is for me to develop ideas, share ideas, and think more. If you’re reading – thank you – and I look forward to writing to you again soon.